Students Unveil Innovative Smoking Prevention DVD

Edinburgh College students have showcased their creativity by making a smoking prevention DVD.

The DVD, which was unveiled today, contains a series of short films highlighting tobacco issues from the students’ perspectives.

The films incorporate a variety of thought-provoking narrative and visual techniques including footage filmed in both colour and black and white, hard-hitting smoking statistics appearing on screen, and cartoon-like characters replace human narrators to explain how smoking isn’t fun.

The project came about thanks to a partnership between Edinburgh College (Creative Industries Department) and NHS Lothian Health Promotion Service. The DVD will be used as an educational tool for secondary schools and youth agencies.

At the unveiling which was hosted by Senior Health Promotion Specialist from NHS Lothian, Colin Lumsdaine, the group of nine final year HND Computer, Art & Design students introduced their short films before they were screened.

The students found creating the DVD a positive experience.

Ben Ambrozevich-Girvan, 20, from Dunbar, said:  "I really enjoyed creating the film for the NHS. I created a short film about a day in the life of an average smoker. I had the idea of filming a man waking up, walking to work, and carrying out his daily life. I then repeated this but made each shot a little bit quicker to subtly show how some people let smoking take over their lives and how this can become inbuilt into their routine, without even realising it."

Rebecca Wilson,19, from Seafield in West Lothian, said: "My idea for the film was based on creating a character out of the cigarette, with the idea of being tormented by it. It was really good to work on the project. It's great to have our films used for educational purposes by the NHS."

Senior Health Promotion Specialist from NHS Lothian, Colin Lumsdaine, said: “Our Health Promotion Service has really enjoyed collaborating with Edinburgh College on this DVD. We think that the calibre of the short films is extremely high.

“Smoking still remains one of the principal preventable causes of illness and premature death in Scotland.

“Preventing young people from starting to smoke in the first place is paramount and involving young people in educating their peers is an important aspect of tobacco prevention work.

“The DVD will be an extremely useful resource for high schools and youth agencies throughout Lothian in highlighting the adverse health effects of smoking. We hope that by watching the DVD, young smokers will be encouraged to seek help and support to quit for good.”

Marjory Crooks, Edinburgh College Creative Industries Course Tutor, said:

“It has been fantastic to work with NHS Lothian over the past few months on the smoking prevention campaign. The students really engaged with the video project because their peers are mostly from the particular target market that the NHS are focusing on.  They understand how younger people can be influenced by their environments and this enabled them to approach their concept ideas for the NHS from a more personal and innovative way.”




Issued: 20 March 2013


Catherine Morrow

Communications Officer

NHS Lothian

0131 465 5648

07713 080 630