NHS Lothian swine flu site recognised in top PR awards


NHS Lothian's public information site on swine flu has been shortlisted for a top public relations award.

The H1N1 micro-site is part of NHS Lothian's award-winning public website, www.nhslothian.scot.nhs.uk.

Jenifer Stirton, Director of Communications, NHS Lothian, said:

"We have tried very hard to get the balance right in terms of providing appropriate information to the public on the H1N1 virus and I'm delighted that the site has been recognised in this way.
"The site provides factual information for the public, while also giving much more detailed information for both our 28,000 staff and staff from partner organisations such as our councils, police and fire brigade colleagues."

The H1N1 micro-site has been shortlisted in the Best Website or Microsite category of the Chartered Institute of Public Relations PRide Awards for Scotland.

NHS Lothian has also chalked up a further four nominations in the prestigious awards.

Work on raising awareness around data protection and patient confidentiality has been shortlisted in three categories, Crisis Communications, Internal Communications and Best Leaflet, while the communications team at NHS Lothian, a former winner, has again been nominated as best Public Sector Team of the Year.

The winners will be announced on 23rd October at a special gala dinner in Glasgow.

There were just under 1,500 entries for the CIPR PRide Awards 2009.

Ann Mealor, CIPR Acting Director General said:

"This year more than ever, consultancies and organisations entering the PRide Awards want to spotlight their achievements while boosting morale - and being a PRide finalist does just that. Having gone through rigorous judging to reach the shortlist is a great achievement and I offer my congratulations to all those who have reached this stage of the competition."

The PRide Awards is the only awards scheme showcasing the best PR work being carried out across the UK regions and nations