NHS Lothian takes Top Honour at Scotland's Communicators in Business Awards

Judges for the Communicators in Business Scotland awards described NHS Lothian's HIV Comeback Tour as a "simple and sensitive" campaign and awarded it the Grand Prix of the whole event with a Gold Award at the gala dinner in Glasgow on the 1st of February.

NHS Lothian's Communications team were winners in three other categories at the CiB Scotland Award, winning Best Website and Best Use of Photography in a PR Campaign.

Clifford Burden, communications manager with NHS Lothian, was named Communications Manager of the Year.

Jenifer Stirton, Director of Communications, NHS Lothian, said:

"It's fantastic when independent experts - at the top of their fields - recognise the quality of PR work being produced by a small public sector communications team. I'm absolutely thrilled that Clifford was named Communications Manager of the Year. Communicators in Business celebrate the very best of Scotland's Corporate Communications and we're delighted to have won so many awards on the night, particularly when the quality of entries was so high. I have a great team and winning the Grand Prix for the whole event is a real tribute to their work. It's brilliant to hear other people agreeing with that assessment and I'd like to thank the judges for their kind words."

All entries to the CiB Scotland Awards 2007 were evaluated through a rigorous, two-stage judging process.

Roy Carter, CiB Scotland chairman, said:

"This year the standard of entries was extremely high, reflecting the excellent range of communication products in Scotland. Aligning communications to strategic objectives and providing evidence of their success is an important factor in winning a CiB Scotland Award. Our winners should be rightly proud of their achievements."

Mike Massaro-Mallinson, Strategic Programme Manager for NHS Lothian, said:

"The HIV Comeback Tour idea came from NHS Lothian working with our partner organisations in this area on measures to increase awareness - both of prevention and of the sexual health services offered to gay and bisexual men.
"This is the second phase of the HIV Comeback Tour and the photographs were crucial elements in achieving the emotional impact we needed in order to get people to pay attention to our key messages."